Hale Printing, Inc.
Phone: 563-388-9199
Fax: 563-388-9299
info@haleprint.com
4662 W Kimberly Rd
Davenport, IA  52806

Monday - Thursday
8am - 5pm
Friday
8am - 4pm CST

© 2015 Hale Printing, Inc.,
All Rights Reserved.

 

Q: How can printing and signs help my business? 
A: Your image and how you represent your company is one of the most important aspects of business and how customers and prospects identify you. Most people make decisions based on the look of your business image.

Q: What if I don't know what I want?
A: You are not alone. Many people come to us with a skill or talent to produce a quality product or provide an outstanding service, yet they have absolutely no design abilities or creativity and they openly (humbly) admit it. Great! because I can't replace my radiator on my car either. We all do our parts to make the world go round. Our part is to make your business look good! We will ask questions and provide recommendations to produce a product that "works" for you and your business.

Q: How much does it cost?
A: Naturally there is a wide variety of products making an equally wide variety of costs. Quotes are provided up front so there are no surprises! We are always happy to offer you options to meet your budget.

Q: How long will my sign last?
A: We have many levels of materials to choose from. We use some of the best materials in the industry: 3M, Arlon, Avery, Orajet, etc. If you need a quick sign that will be taken down after a few weeks, we can make your sign in a less expensive material. If you need it to last a few years, we will make it with a better grade of material to withstand the elements for the time period you need it to last. If you need it to last 5-7 years or longer, we will go with some of the best material available on the market today and you will be able to enjoy your signage for years and years to come.   

Q: Can I approve the product before it's made?
A: Absolutely. Clients are never surprised with the final product because we provide a full color proof of what it will look like before anything goes to final production. We require your approval of the artwork, colors, spelling, and layout. Once you are satisfied, we begin production. This way, we're both clear on what we're producing.

Q: How fast is your average job being completed?

A: The turnaround time varies based on your specific needs. We keep alot of papers and sign materials in stock because we understand our clients needs are sometimes more urgent and we need to have everything in place and ready to go. That's how we're able to crank out a job with a short notice. We also try to work with suppliers that are close and/or deliver next day, so we can get the rush jobs done.   


Q: How do I submit artwork and files?
A: Preparing files for printing is an "art" and we have many hours in the education of our craft. We provide creative graphic design, custom logos, and branding concepts as well as the finished product. We can create the necessary files for you, that's what we do!   

It is best to read file requirements BEFORE you start preparing your files!!

File Requirements:  If you provide graphic files as print ready, be sure they are correct and follow our guidelines below. If alterations to files are needed, you will be charged accordingly. Thoroughly check resolution, margins, centering, bleeds, folds, colors, spelling, etc. BEFORE sending.   If we don't prepare the files, we won't know if wrong until AFTER the job is printed. And if wrong, we charge to reprint. Contact us if you have any questions.

Acceptable file formats; . ai, .eps, .jpeg, .tif, .psd, .png (Be sure to flatten your files, embed images, and create outlines or rasterize all fonts before sending)

Unacceptable file formats; Corel Draw, Word, Power Point, Excel, Publisher, Pagemaker and low scanned images.  Quark and Indesign, unless exported to an .eps or .pdf format, will incur additional charges.  

 

We require files setup actual size at 300 dpi minimum. 

ONE AND TWO COLOR PRINTING:  Files must be provided based on your specific printing requirements;  Black ink only, Pantone® spot color(s).

FULL COLOR PRINTING: We print CMYK (4 color process). Convert all Pantone® spot colors to CMYK before saving. For sharper, finer Black text, use 100% Black only (NOT a CMYK build or Process Black). IMPORTANT: All imported pictures/graphics MUST be in CMYK format BEFORE placed into document. RGB images are NOT allowed, and do not process correctly.

BLEEDS: For jobs that bleed (ink running to edge of sheet), we run on oversize sheets. We need a minimum of 1/8" bleed for backtrimming. This eliminates any white edges to the finished job. For example; if you are designing an 8-1/2" x 11", your document size will be 8-3/4" x 11-1/4" including the bleed, a 3-1/2" x 2" business card will be a 3-3/4" x 2-1/4" file. *Also keep important text and images a minimum of 1/8" from the cut edge of the document as well.

INCLUDE PRINTERS MARKS: All files MUST include all cutting marks and folding ticks so we know where to cut and fold your job. You may also request a custom template.   

PDF SETTINGS: Embed all fonts, no compressions, include bleeds, and output with registration centered at 6pt. Save in High Quality Print.

INDESIGN NOTES: When you want to soften/tin t a color, avoid layering white over the color to achieve this, instead simply "tint screen the color" itself (white transparent layers don't PDF correctly and can be "lost" when rendering).

KEEP IN MIND that if you provide "print files", in most cases we cannot manipulate or correct these files. And since we did not create these files, we generally will not know the quality of your job until the job is printed. Providing a hardcopy (folded) sample of your file for reference is always appreciated, then we know exactly what YOU expect for the finished product. Always be sure to save your virgin files in case you need to correct issues and resend.

Preparing files for print is an ongoing learning process, (thanks to updates and upgrades). Check back periodically for more info as we tackle file issues. If you have any questions, don't hesitate to call us. 

  

We require files 100% actual printing size at 150 dpi for best quality. Provide only hi-res graphic files. We cannot add to the quality of your files. Outline or rasterize all fonts before sending.

 We print in CMYK. We accept RGB files as well.

Dense or Process Black (mix of 40% cyan, 40% magenta, 40% yellow and 100% black) is highly recommended. Using 100% Black only will print as dark grey.

 If you require "Pantone® color matching", send your file in vector base (AI or EPS) and request "color matching". We will do several test prints to get as close as possible. A $25 color matching fee applies. (NOTE: We cannot change the color of Raster/Photoshop based images)

* Be sure to convert all fonts to outlines in Illustrator or rasterize all fonts in Photoshop before sending.

LARGER SIGNS, POSTERS, VEHICLE MAGNETS, BANNERS, FLAGS   Provide at 100% of actual printing size at 150 dpi for best quality. We will accept 72 dpi min. For large vector files (AI/EPS) you can provide at 1in to 1ft ratio (ex: 6ft x4ft Banner; 6"x4" file, we enlarge).

BLEED requirements for Signs, Vehicle Magnets, Posters, Mounting and Standard Banners  provide file to actual size with NO BLEEDS, we will trim to the edge of the print.

(All Wraps will require bleeds, please inquire on all wrap projects)

SMALLER DECALS, STICKERS, MAGNETS, CLINGS  Items that will be viewed at close range, supply a vector file EPS or AI for sharpest reproduction. You may also provide a 300-600 dpi  JPEG, TIF, PSD, PNG. 

 

CUSTOM CUTTING SHAPES  We can virtually cut any shape. We require a "vector file", Adobe Illustrator EPS or AI with designated cutting paths. Use a thin 100% magenta outline for your designated cutting path. (This is for our reference only, it will not print).  

IMPORTANT CUTTING INSTRUCTIONS: Decals with a white outline or margin require a minimum 3/16" white margin, "inside" the cutting path.

BLEEDS: If the decals BLEED, ink running beyond the cut, add 1/8" ink color bleed "beyond" cutting path.  

* Due to slight shifting in the cutting process, keep all text and important graphics 3/16" away from any cutting.

CONTOUR CUTTING RASTER FILES: We can setup a cutting path and contour cut most Raster images with rectangles, squares, circles, and ovals.  For custom cutting raster files, additional charges apply for this setup. Send us your file to request a custom quote.

 

PRODUCTION NOTES: If using Illustrator, Vector files only, iit is always helpful to type special notes for the staff in the file, such as the final decal size, cutting requirements, certain Pantone® spot colors required, numbering information, barcoding,etc.  You can also put several different images to be ordered in one file.    
 

Upload your "print ready" or "cut ready" artwork using the UPLOAD FILES tab, or icon on top right corner of Home Page. Be sure artwork is sent "high resolution". We cannot improve quality of your files.  "Subject", reference a job name. "Message" type info about the file (qty, size, quote date, etc.) include phone number in case we need to get in touch with you.

Need Help?  We can design, vectorize, add cutting paths or prepare most artwork. Request a quote. If you have questions concerning your artwork, feel free to contact us by phone (563-388-9199) or email (info@haleprint.com).

Q: What resolution is acceptable for artwork submitted?
A: For OFFSET PRINTING and SHORT RUN DIGITAL COLOR we require a minimum of 300 dpi resolution.

For LARGE SIGNAGE we recommend sending files actual printed size at 150 dpi. For SMALL GRAPHICS AND DECALS  we recommend 300-600 dpi at actual size for sharpest quality. In Adobe Illustrator (EPS or AI) we work with a one-inch-to-one-foot ratio at 300 dpi. (Example: if the art is to be 6 feet long by 2 feet tall, submitted artwork 6 inches long by 2 inches tall)

Q: What is dpi?
A: Dpi is the standard of measurement for the resolution of images that describes the number of dots per inch (dpi) that are used to create an image. The higher the dpi, the higher the resolution which translates to better quality of your final product.


Q: What's the difference between vector and bitmap images, which is better?
A: Vector and bitmap images are the two major graphic types. Both types are made of many individual objects, and both respond differently when enlarged and/or reduced. We use both types of files, however we prefer vector files as we can change size and colors easily without sacrificing quality. Vector images can be output at the highest quality in any scale. Common vector formats are EPS or AI.
 
A bitmap image (also called raster) is made of pixels (sometimes referred to as dots). The number of pixels in one square inch of an image is called the dpi (dots per inch) and is known as the resolution of the image (Example: 150 dpi means the image has 150 dots per square inch within that image). Quite simply, the larger number of dots you have in your image a higher quality of reproduction. Bitmap images loose quality when enlarged from their original size and must be created with that consideration. Bitmap images should be built at 600 dpi if built at the actual size. Common raster formats are PSD or JPEG.

Q: What is vector? Can you make my logo vector?

A: Vector graphics is the use of geometrical primitives such as points, lines, curves, shapes or polygon(s), based on mathematical equations, to represent images in computer graphics, unlike raster images that are pixels or dots.

Yes, we can fix non-vector files for a nominal fee . . .

and make them vector. Note the clean, sharp lines.

Vector based arwork is best and can be enlarged to any size without the loss of quality.