Hale Printing, Inc.
Phone: 563-388-9199
Fax: 563-388-9299
info@haleprint.com
4662 W Kimberly Rd
Davenport, IA  52806

Monday - Thursday
8am - 5pm
Friday
8am - 4pm CST

© 2015 Hale Printing, Inc.,
All Rights Reserved.

 

Helpful Business Tips

Repetition, consistency, and visibility are the key to success in achieving brand power. 

Whether you are just starting a new company, or have been around for a while and need some marketing tips, branding your business should be on the top of your list. Marketing your business by building a brand name isn't just for large companies. Branding your business is essential for growing your company, no matter what size.

Step One: BRANDING

Wikipedia defines brand as including a name, logo, slogan and /or design scheme associated with a product or service. If you are in business today, it's imperative that you brand your business first-rate including logo, website, business cards, letterhead, print ads, and signage.

Let's break down the key elements for branding your business:
Step Two: LOGO

An effective logo should reflect your business. If you examine successful brands that have achieved instant recognition, you'll notice they all have one thing in common - simplicity. It's important that your logo design can be used in many different forms, not just on your website design, letterhead and business cards. Think of how you may want to advertise in the future - will you want to place print ads? Will your logo reproduce well in black and white, and in varied sizes? What about apparel? Will your logo hold up when printed on the t-shirts you'll be passing out at the next trade show?

Step Three: WEBSITE

Your website is your online business card. Your logo should be presented on each of your website pages. Your website design should have clear navigation and valuable content. Once your website is up and ready to go, you should promote your site online via press releases and business networking sites. Don't forget to register your site with Google and most importantly, your contact information should be visible on every page - especially your phone number.

Step Four: BUSINESS CARDS

Business cards should have a clean, uncluttered design. Make sure they display your logo and present a professional image of your company. Include all forms of contact, and don't forget your web address! Some people choose to purchase double-sided business cards, and print just their web address on the back, so it stands out. Business cards are often your first point of contact with a potential client, and we all know first impressions make all the difference.

Step Five: LETTERHEAD

Your letterhead should also include your logo and contact information. Use your company letterhead for all correspondence with potential and current clients. All of your branding elements should coordinate with one another and present a consistent reflection of your company.

These pearls of wisdom have been brought to you by www.ehow.com
Check out the rest of their helpful information on their website.

Visibility Chart
Viewing Distance                 Minimum Letter Height
100 ft                                          4"
250 ft                                        10"
360 ft (city block)                      16"
500 ft                                        22"
750 ft                                        33"
1000 ft                                      43"
1320 ft (1/4 mile)                      57"
 

Did You Know? What are some factors you consider when designing ads or building marketing material? Did you know that COLOR is a critical element in your design and will trigger different types of emotions?  For our message and designs to get through to our target audience, we must implement the correct colors along with the emotions they represent.

RED: Danger, excitement, fire, passion, fight

PURPLE: Wealth, royalty, sophistication, intellegence  

BLUE: Quietness, serenity, truth, dignity, constancy, reliability, power

BLACK: Sophistication, elegance, power, rebellion

 WHITE: Purity, cleanliness, luminosity

YELLOW: Warmth, brightness, joy

 GREEN: Nature, fresh, health